In 2025, investment management companies are expected to focus more on leveraging AI to boost their sales.

Expanding Sales Opportunities Using AI

In the investment management sector, adopting artificial intelligence (AI) to improve operational efficiency has become widespread. However, in 2025, there is expected to be a stronger focus on leveraging AI specifically as a strategy to boost sales.

Major investment firms such as Amundi, Wealthfront, and Vanguard are developing internal AI platforms that offer investment portfolios tailored to clients’ risk tolerance. These AI tools analyze client data and help identify their needs at both macro and micro market levels. As a result, sales teams can more effectively tailor investment fund recommendations to each client’s specific needs.

Companies like Invesco and WisdomTree are focusing on using generative AI models to develop marketing strategies targeted at their clients. Research shows that while 60% of investment management firms use AI in some form in daily operations, only 11% use AI actively.

In 2025, the trend toward using AI to increase sales and customer reach is expected to grow further, playing a significant role in driving revenue growth in the investment management industry.